Values

Fix the things that are broken.

Commit to a commitment to quality.

Stay focused on who and what matters.

Frequently (re)validate assumptions with data.

Say no to good ideas that deviate from the mission.

Concern yourself with doing it right over doing it first.

Deploy thoughtful minimalism, maximalism distracts and detracts.

Deliver unparalleled support to your customers, they will tell their friends.